A Closer Look At Different Types Of Marketing
Marketing is an art, and the role of the marketer is to use the best strategies available in order to pursue a customer to buy a certain product. In other words, marketing is the practice that determines the target market to choose one product over another. Despite the fact that the principles of marketing have remained the same over the years, the strategies and techniques have slightly changed. In a nutshell, marketing can be split into two main categories: Internet marketing (also referred to as “Online marketing”) and offline marketing (the traditional, conventional form).
1. Internet Marketing
Just as the name implies, this form refers to all the strategies that take place in the online environment. Internet marketing is considered to be a lot more effective than traditional marketing, as more than two billion people have access to Internet all over the world, thus making it a lot easier to market a product or service to such a wide target market. Moreover, the ads, banners and posters that are placed on the Internet are available 24/7 and can be accessed worldwide, which can boost sales and increase the visibility of a brand or product. Some of the most common strategies used in the field of Internet marketing include:
• Article Marketing
This is by far one of the most efficient techniques, and it involves writing unique, interesting and appealing articles on a topic that is relevant to the niche of a business or brand, and then submitting it to various article directories on the web. The articles must be well-written, they must benefit the reader and include at least one link to the website in cause.
In addition to attracting customers and boosting sales, another benefit of article marketing is that it contributes to website ranking as well – Google takes into account all the external links that lead to a website when calculating its ranking. The more articles with links inside, the better – the higher the ranking, the higher the position in the search engine results pages.
• E-newsletter Marketing
This form of marketing is the same as e-mail marketing, and it involves sending an online newsletter on a constant basis (most of them are sent once a week, twice a week, every two weeks or once a month). The purpose of these newsletters is to inform the customers about the latest products and services available as well as discounts and special offers.
The success of the e-mail marketing campaign depends on the quality of the content, the number of e-mail addresses as well as how appealing and interesting the content is. On the other hand, the main disadvantage of e-newsletter marketing is that most e-mails go straight to the Spam folder.
• Social Media Marketing
Did you know that Facebook has over one billion active users at the moment? Or that millions of tweets are posted on Twitter on a daily basis? Marketers know this, and they have started to use social media in their best advantage – Facebook, Twitter, Digg, Google+ and other social networking websites offer a cost-effective solution to promote a business, both directly or through paid ad placement. This will automatically increase the organic search results and generate more leads to the website of the company in discussion.
• Affiliate Marketing
Affiliate marketing is a win-win situation, both for the marketer and for the business. There are countless affiliate programs available on the Internet, where marketers can promote products and services on their personal blogs or websites, and when their website visitors make a purchase using their affiliate codes, the marketer will receive a generous commission (which can be up to 80% of the product price). In order for affiliate marketing to be successful, the website must have numerous unique visitors that can be converted into customers (or, better said, marketers in this case).
2. Offline Marketing
This notion encompasses all the traditional forms of marketing, from advertising in the local newspaper and on television to broadcasting advertising messages at the local radio station. Offline marketing has started to fade, slowly but surely, as the online marketing industry has become very popular over the past several years. There are two major forms of offline marketing:
• Outbound Marketing
This is a very general concept that refers to all the marketing efforts that are taken to market a product or service to a person who is not interested in buying it (without using the Internet, though!). Cold calling, banner ads, billboards or newsletters are all techniques used in the outbound marketing field.
• Inbound marketing
If in the case of outbound marketing, the customers are persuaded to buy a certain product or service, in inbound marketing the customer discovers the product/service all by himself. The customer knows what he is looking for, and he goes out to find it.
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HOW TO CREATE A LUCRATIVE GEO-LOCATION MARKETING CAMPAIGN
Marketing is essentially communicating your business and its product or service offerings to potential customers. It is a way of inciting interest and describing the advantages and features uniquely presented by your company. However, as valuable as marketing can be, it presents serious issues when it comes to reaching the intended consumer.
Traditional marketing broadcasts or prints the message where many potential consumers will receive it, but it will applicable to very few. As such, marketing slowly has become more centered on specific demographics, enabled largely by improvements in communication.
For example, it is relatively easy to develop marketing campaigns that focus on certain locations, such as advertising in a neighborhood paper, or to target a specific demographic, such as advertising your fitness center on a healthy living website. However, it can still very difficult to reach viable consumers, consumers that turn into sales, mainly because of the constraints posed by location.
Location-based marketing is the missing element. Without it, over 90 percent of ad impressions are wasted on consumers who are outside your geographic area. Fortunately, technology has advanced to allow geo-location marketing. For instance, smartphones allow marketers to obtain device-location data and modern search engines, such as Google, enable consumers to find what they need based entirely on what is near them. Better targeting equals bigger demand and better conversions. Here is how to make it work for you:
TARGET YOUR CAMPAIGN AS SPECIFICALLY AS POSSIBLE: First, make sure that your campaign is targeted specifically to the area you do business in. Search engines like Google, allow you to target your marketing campaigns based on City, ZIP codes, neighborhoods, or even a specific street intersection.
This way, when you advertise your coffee shop, you can be sure that biggest percentage of consumers exposed to your campaign are within a range that would make sense for them to choose your coffee shop.
USE YOUR LOCATION TO YOUR ADVANTAGE: You can use your location to your advantage in promotions by focusing on providing consumer incentives at a hyper-local level. For example, you could provide a time-sensitive coupon to consumers within a few mile radius of your business.
EXPLAIN YOUR LOCATION: With geo-location, you can also explain your location, preventing a situation where you have a customer who is interested in what your company offers but does not want to bother looking up directions. Not only could you provide a map, but you could even provide directions from the person’s location (walking, driving, or by bus).
PLAY UP THE NOVELTY: Lastly, make sure that your geo-location marketing campaign plays up the novelty presented by location based marketing. Major retailers, such as Starbucks, are using programs such as Foursquare and Facebook Locations to turn location into a game. Consumers can “check in” at your location, allowing you to provide incentives for consumers to visit a specific location more frequently by offering status (e.g. mayor status, badges), points, or incentives based on the number of visits (e.g. free appetizer on your fifth visit).
Local Internet Marketing is a key part of growing your business and brand, to attract local consumers. Local Internet Marketing isn’t just about having a website, it includes being findable in multiple places when local consumers are looking for your product or service. A Local Internet Marketing Consultant can help you determine the best route for your online marketing plan.
Blogging For Market Share
Let’s quickly look at ways to generate market share blogging online free of charge. The most effective way to get money blogging online along with free of charge online search engine traffic is to stay consistent and established yourself a long-lasting action strategy.
Blogging is among the most foreseeable methods of generating a daily flow of visitors to your web site, however it is not a quick traffic generation technique. This is an advantage though, because when your rivals get bored you will certainly still be publishing content and gaining the rewards in the long term.
Marketing – Online
If you are starting then I recommend at least three blog posts a day to obtain some traction. It takes quite a bit of time to develop cost-free blog site traffic so it excels to obtain it hard ideal from the get go and obtain your market share up.
Do a bit of easy key words study to pick a few expressions to base each article around and then just tapping the content around. Do not invest hrs on each blog. You are merely addressing inquiries in each article and they do not should be a masterpiece. Just get them done.
After constant action of three post a day then your blog will begin to get authority in examinations of the online search engine and thus you will certainly discover your blog posts begin to rate higher and higher.
Do not fret too much concerning understanding SEO (Search Engine Optimization) and back linking due to the fact that the most crucial task is to merely get your material available. The web traffic will begin ahead even without excellent SEO.
Then take these high quality articles and distribute using social media for on-the-spot web traffic by doing this without awaiting the Google search engines to kick in. Instances of social networks syndication of post feature simply sharing on Twitter, sharing as on Facebook, releasing your link in appropriate Facebook and LinkedIn Groups, and hitting the Google+ share button on your blog site.
That is my approach for producing day-to-day web traffic from blogging. The next phase for ways to earn money blogging online with this free traffic, is to start marketing associate products to your site visitors.
The objective is to create you email list by obtaining your blog visitors to sign up for your newsletter or drive traffic to a most common capture page where you catch e-mail addresses in exchange for a free record. Then promptly divert your visitors to a paid associate program after opt-in and follow-up through email concerning this deal.
Love it or hate it, the microblogging service that started back in 2006 has made an undeniable impact not only in the world of social networking, but on the world in general. Who can forget the Egyptian Revolution of 2011, where the site gave hundreds of Egyptians a platform to share the truth of what […]
Nikhil Jain is the CEO and Founder of Ziondia Interactive. Nikhil has over 9 years of experience in the internet marketing industry. He has owned multiple e-Commerce sites, a few hundred MFA sites, & did a lot of affiliate marketing. He currently offers guest blogging services.
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