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Ad Copy Optimization: Have We Been Doing It Wrong? by @PPCJoeC

After the most recent AdWords quality score update, many of our accounts have been impacted both positively (seeing more 9’s and 10’s) and negatively (seeing more 1’s and 2’s). Obviously, the latter can be detrimental to PPC campaign performance. It would be great for AdWords to show the history of your keywords quality score (hint, […]

Author information

Joe Castro

Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency. He has worked at Fathom since January 2008 with a concentration in search engine marketing (SEM) and display advertising. Joe’s worked with a variety of clients across various industries including education, healthcare, e-commerce, and hospitality.

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