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Applying AIDA to Digital Marketing by @PPCJoeC

Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how to target your audience correctly and how a consumer’s general decision making process works when making a purchase. Offline marketers have used the method above for decades to target their […]

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Joe Castro

Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency. He has worked at Fathom since January 2008 with a concentration in search engine marketing (SEM) and display advertising. Joe’s worked with a variety of clients across various industries including education, healthcare, e-commerce, and hospitality.

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