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Facebook Inks New Partnerships for Better Ad Targeting

Facebook officially announced new partnership agreements that will expand the relatively new Custom Audience targeting for ads within the social network’s space.  The Custom Audience tool was launched last September as a way for businesses to target their existing customers with ads on Facebook.  Yesterday, Facebook notified advertisers that businesses using Datalogix, Epsilon, Acxiom, and BlueKai […]

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Michelle Stinson Ross

Social Media Consultant at Firestarter Social Media

Michelle is the co-host of the popular Social Media discussion group #SocialChat, blogger, and Social Media Advocate/Consultant +Michelle Stinson Ross

The post Facebook Inks New Partnerships for Better Ad Targeting appeared first on Search Engine Journal.

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