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Google AdWords Estimated Conversions – Get the Low Down by @@ranilw

Fifty years ago, everyone simply assumed that their advertising campaigns were effective. It was simple – you spent the money and figured that the cash coming in was a direct result of the advertising. There were only a few channels to work with, and conversions were quite literally just measured in sales. The Internet really […]

Author information

Ranil Wiratunga

Senior Director, Paid Media at The Search Agency

Ranil Wiratunga works in search marketing at The Search Agency as Senior Director, Paid Media. He manages a cross-functional team of search account management, project management, development, and performance-driven web strategy experts.

The post Google AdWords Estimated Conversions – Get the Low Down by @@ranilw appeared first on Search Engine Journal.

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