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Google Introduces Change To AdWords: Pay By Viewable Impression CPM Bidding by @mattsouthern

Google rolled out a major change to AdWords this week by introducing CPM bidding by viewable impressions. This change was first noticed by Kim Clinkunbroomer of Philly Marketing Labs. Rather than charging advertisers on the traditional model of served impressions, this change to CPM bidding means that advertisers will be charged based on ad impressions that can […]

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Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

The post Google Introduces Change To AdWords: Pay By Viewable Impression CPM Bidding by @mattsouthern appeared first on Search Engine Journal.

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