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How to Use Simple Math to Get Better Insight – Part II (Needs Images) by @PingFromBing

In the Part I of this series, I highlighted how you can assess the value of your campaigns average KPIs and how to identify outliers for better campaign insights. Today, in Part II, I will continue showing you how to improve the value of your campaign with some simple math tips. We will continue to use the example […]

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Ping Jen

Ping Jen is a Product Manager in the Microsoft Bing Ads Product Team. He has a passion for driving improvements into Bing Ads that help advertisers optimize their campaigns that increase relevancy and competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping worked as a Sr. Business Administrator at University of Cincinnati Department of Neurosurgery at Cincinnati, OH. Ping holds a MBA degree from the University of Notre Dame and he is a Microsoft Certified Solution Developer (MCSD).

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