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Things You Need to Know About Bing Ads Editor Tool – Part II: Insights & Tips by @PingFromBing

In Part I of this series, I went over how Bing Ads Editor works as a database management tool, helping advertisers manage campaign data in bulk.  In Part II of this series,  let’s look at the top two campaign management activities based on a recent Bing Ads internal study and identify best practices. Keyword Management […]

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Ping Jen

Ping Jen is a Product Manager in the Microsoft Bing Ads Product Team. He has a passion for driving improvements into Bing Ads that help advertisers optimize their campaigns that increase relevancy and competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping worked as a Sr. Business Administrator at University of Cincinnati Department of Neurosurgery at Cincinnati, OH. Ping holds a MBA degree from the University of Notre Dame and he is a Microsoft Certified Solution Developer (MCSD).

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