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What To Do When You’re Experiencing A Decrease in Conversions by @AndrewLolk

When I first noticed Ginny Marvin’s post on how you can check changes in your AdWords metrics my initial thought was that it was too good to be true. I was one of the early marketers to tweet excitingly about the first introduction of the comparison feature in AdWords and came to eat my words […]

Author information

Andrew Lolk

Co-Founder at White Shark Media at White Shark Media

Andrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy. He’s worked in AdWords since 2009 and have co-founded White Shark Media; A Paid Search agency specialized in delivering results for small to mid-sized businesses in the US.

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